Strategy #1 Engagement
Use VPA to market property onto Facebook "Only" targeted at locals to Engage.
Strategy #2 Annouce
Reach back out and collect the names who have an interest in the market NOW!
Strategy #3 Inform
Share what's been happening in your market to the local area and segment!
Strategy #4 Message
Broadcast your message directly to Facebook Messenger!
We follow a specific and results-based process to manage your digital marketplace; prospecting via our own web based software, and delivered by our solutions services arm. We utilise personal and brand awareness to showcase 'Just Listed', 'Just Sold' & 'Market Report' campaigns, with most investment driven by VPA.
We strive to deliver you results by directing traffic to your Facebook page and messenger inbox, to start conversations that lead into predicable appraisals and listings over time.
By breaking down analytics, delivering consistent campaigns to grow your Messenger List, and ensuring your customer pipeline remains warm and active; we are able to generate consistent property leads.
This avenue of marketing also means you are able to keep and collate the data collected from campaigns. This can be transferred into a CRM program, which in turn allows you to utilise the data for further targeted marketing tactics.
Simply, we utilise one of the easiest touchpoints to engage with potential clients; bringing you consistent client leads.
Some of Our Top Performing Agencies
Levi TurnerDirector Bellarine Property
Not only is it an awesome service, but the results are phenomenal and the user experience for both our sellers and buyers is positive and cutting edge. We are getting some huge results with affordable levels of investment from our vendors. On average, 15 appraisals and 4 new listings per month directly from our Facebook campaigns.
Jason AkermanisPrincipal Bluemoon Property Ascot
I had no idea about Facebook nor how to utilise Messenger as a lead and client nurturing tool. After 3 months of working with Mike, I setup my own Real Estate agency (which was quite scary to say the least, given that I had only been playing in the game for 3 months), and became my own boss. 12 months later, I am listing and selling a minimum of 6 properties a month, as well as rent-roll of 90 properties under management.
Lukas Pedder,Sales, Elders Real Estate Mildura
I adopted the same strategy that Mike uses for his managed clients; in 6 months, I went from 2 listings per month to 2-3 listings per week. Due to the number of ongoing enquiries, I have had to train an assistant to respond. On average, for every 100 people that engage with the chatbot, we convert 10-12 people into our CRM, provide 4-5 appraisals and list 1 property. I no longer do any traditional marketing or cold calls anymore. Everything is done from Messenger!
Frequently Asked Questions
For a limited time, we are offering a free trial period whereby you get the full experience, and you get to keep all the traffic and the enquiry that lands into your Messenger Inbox - these are yous leads. Albeit, these leads are coming from buyer campaigns which is a completely different strategy to what every other digital marketing business is telling you, we know (after 6 years of results) that on average, 30% are homeowners - yes, the ones who are thinking "Real Estate" right now!
You have nothing to lose, but everything to gain because you own the subscribers we put in your inbox!
All you pay for is the ad spend, and the minimum ad spend is $200 on each campaign (Vendor or Agent paid), and you follow up on every enquiry that hits your inbox.
Onboarding is quite simple!
Click on the button below and submit the following;
- Profile Photo and Logo
- Contact Details
- A local Market Report in PDF of recent sales
- Facebook Page Address
- Facebook Ad Account ID
We will let you know when to expect delivery once we have received everything
Fair question and we love answering this one.
Once we start managing your account, we know that we can achieve the following results after 12 weeks;
- Grow - Onboard 1,000 Messenger Subscribers
- Who's thinking of Selling - 100 Market Report downloads per $100 spend on Facebook Ads
- Onboarding Cost - The average cost per Messenger subscriber is only $2
- Low-Cost Ads - an average of 1 cent per Facebook Ad impression
Also, did you know that you can conjunct with other agents if one of your buyers wants something you don't have?
Get in touch and ask us what we need from you to achieve these results
For every just listed you get, this is what you need to tell everyone about to assist with marketing your vendor's property. These campaigns also attract the attention of other property owners who may be thinking of selling so having this kind of automated process in place, means all subscribers are getting the response they are looking for immediately.
The process is quite a simple process - this is what we ask for once your account has been set up and is now under our management
- Property Address
- Attributes i.e. Bed, Bath, Car, Land Size, and other goodies like a pool
- Open Home Times
- Type of sale i.e. Private Sale with a Price (or no price) or Auction with date & time
- Link to the listing on your website (NOT a portal like realestate.com.au)
- Link to a virtual tour like Matterport - this is very cool in Messenger
- Up to 6 property photos and a short description (up to 80 characters)
- Short one sentence for your Facebook Ad copy
- Property headline
- And what the ad budget is i.e. $100
When we start to onboard you, we will also tell you a little secret on how to hold back the big portals!
If you ask us to setup a custom audience on Facebook where we will need the first name, last name, email and mobile phone of your database in an excel file, your data is only used by us in Australia (this IS NOT offshored) and will be deleted as soon as your custom audience has been set up within your Facebook Ads account.
Also to note, unlike other social media marketing or coaching businesses, we run all your ads through YOUR ads account (we will help you set it up) and we DO NOT use your paid-for audiences to run ads for any other clients.
It's your data, you paid for it, so it's your business ASSET!
Have a chat with the real estate portals and your coaches and ask them what they do with all your engagement data and ask them to sign off on it..... believe me, this has got to stop and breaches Australian privacy laws.
As part of your strategy, we need to run a just sold campaign where we showcase at least 6 of your most recent listings.
To run this kind of campaign we will need the following from you
- 1 showcase image per property
- Market Report PDF
This campaign will be run during the 3rd week of the month prior to warm up your market report audience
If you have heard that the Australian government is cracking down on the privacy of Australian residents, then you have heard right! Unlike other chatbot platforms, we also take privacy very seriously!
All your subscriber data is being stored securely and on servers in Australia. The only other party that will have access to your subscriber data is Facebook, but they own your subscriber as a user anyway so any breach there and you will need to take Facebook to court.
Please note, WE DO NOT share any analytic data on your subscribers with any other third person unless it's by a court order.
Don't burn the trust of your subscribers or clients by handing this kind of data over the 3rd parties that also share with their partners that may not necessarily have privacy laws in their business jurisdiction - it's scary folks!
Build trust with your clients and subscribers by saying "Any personal information we have stays in Australia"
This is the pointy end of your campaign each month. We ask you to prepare the following a few days before the end of month so you get the maximum out of your audience before your competing agents catch on.
We run 2 types of Ads;
- One to your existing audiences using your recently sold properties
- The second is a message we send directly to Messenger with a link directly to the report
- What we will need;
- Up to 6 recently just sold properties
- 1 engaging image of local landmark
- What the highest price in the area was
- How many properties were sold and a
- PDF of your report with addresses and sold price
This campaign will also segment your subscribers into both buyers and sellers and we will also know what reports they downloaded in the past so you can follow these subscribers up and connect and convert into an appraisal.
The best result we have had so far is 3 appraisals within 24 hours that turned into 2 listings that generated over $60k in GCI (Gross Commission Income) - we always challenge ourselves to beat this - it can also work when the whole country goes into lockdown.
Ok, we have been doing this since 2014 so we have a pretty good idea of what works and what doesn't. Please note, we also try out new things especially when competition sneaks up and tries to mimic what's being done - we tend to work on this with Facebook Ads experts at Facebook.
So, here are the rules if we are managing your account aiming to get the results we say we can get!
- Use our forms to set up your account
- Use our forms to submit all your campaigns with the correct specifications
- Commit to one new listing each week with a minimum of $100 ad spend
- Commit to one just sold campaign mid month with a minimum spend of $100 on Ads
- Commit to one market report campaign end of month with a minimum spend of $100 on Ads
- Spend is approximately $100 per campaign per 1,000 subscribers
- Prepare your Market Report and upload a short Market Report Video to your Facebook Page
- Provide access to your Facebook page and Facebook Ads account
- We have an NDA between us so it's all going to be ok
- Have your Facebook Ads and Business Manager active at all times
- Make sure your credit card is in Facebooks payment method and working
- Respond and be responsible for all the follow up in your Facebook Page inbox
- Pay us on time! We can shut your account off
- Setup your Chatbot using our templates with the information you provide
- Setup your campaign funnels and ads campaigns within a reasonable amount of time
- Manage your campaigns as per the information you provide to create the campaigns
- Provide video tutorials to assist you with managing your followup to get more listings
- Smack you if you press the BOOST button while we are managing your account
- NOT share any of your results or share your data
- Charge your Credit card
- Send you reports each time your credit card is charged with campaign detail
- Provide you with all the information in you need regarding your campaigns in business manager
Please note: That due to achieving success within the first 12 weeks, no other ads or 3rd party can run your ads account - there is a reason why we need 12 weeks, and everything can go pear shape if someone decides to do something different to what we are doing for your page - two words "Facebooks AI" don't screw with it, it will hurt you.
Additional Roles (at a charge)
- Prepare your custom audience so Facebook accepts it
- Facebook Training
- Business Manager Training
- One on One coaching for Social Media VPA
- Out-of-scope graphics for socials
- Facebook Page posts (we refer you to an Australia partner for this)
- Area Market reports
- Project Marketing for Off-The-Plan and Resort projects
- Facebook and Messenger Strategy after the first 12 weeks
Let's help you dominate and win more business! We know we Can!
YOU DO IT
$59+GST per month
Includes all templates and tutorials to get your chatbot setup plus, all the campaign templates and tutorial videos on how to setup & run your own campaigns and the strategy for appraisals
$249+GST + Ad Spend
Requirements: You need to have a RealEstateBots subscription and have given us access to your Ads Manager to run your Just listed, Just sold, and market report campaigns
$259+GST per month
Fully managed that includes setup and ongoing maintenance for your Chatbot, additional lead generation funnels, and running ads from your Ad Account. Minimum 3 month term
About Real Estate Bots
Mike has extensive digital marketing and software development experience spanning over 30 years. Since 2008, Mike has been working with real estate agents and agency owners to build up their marketing lists with strategies that scale with their business growth that ensures longevity.
His track record in Real Estate marketing speaks volumes so, book a quick demo and book a call with Mike below!
RealEstateBots empowers real estate agents (and agency owners) to achieve marketing success on Facebook by generating leads through the art of automated conversation that builds a Messenger list before the appraisal magic happens.